The Latest Swimwear Trends for 2023

The cold weather and dark mornings are leaving us dreaming of our summer glow and long days soaking up the sunshine, so we’re here to beat your January blues with our list of swimwear trends that are set to take over this summer.

Looking ahead to summer (exciting, we know!) our swimwear fashion trends are shifting in style, from bold and colourful swimwear patterns and prints to minimalistic and sleek designs, this year there really is something for everyone. Here is our list of the must-have swimwear for 2023:

  • From sunset to sunrise
  • Bold prints and block colours
  • Skimpy but chic
  • Cut out swimsuits
  • Strings and straps

#1 From Sunset to Sunrise

Swimwear which can take you from day to night is looking to take the limelight in 2023. For the best day to night looks, we’re thinking everything from glitter swimsuits and jewelled bikini straps to sparkly cover-up jumpsuits and sequin fishnet dresses. This is no ordinary swimwear; this is swimwear in full glam. A chance to take full advantage of the flattering retro-style, extra high-waisted bikini bottoms paired with a fashionable halter neck bikini top. Or why not show off your shape in a corset-inspired one-piece with a cheeky side tie cover-up? This trend will have you feeling like the star of the show.

#2 Bold Prints & Block Colours

Colour block swimwear has always had its place in the swimwear world, but this year solid colours and bold prints are shaping up to be an absolute must-have. We’re not just talking about basic floral patterns - this summer season is all about abstract designs and animal prints that are guaranteed to turn heads. Wear the coloured swimwear that best compliments your summer glow from light white and glossy gold to bright blue and pink, the more flattering the colours feel, the more confidence you radiate, which is always a bonus!

#3 Skimpy but Chic

This trend is a glow-up of 2022’s extra skimpy swimwear – take the skimpy and add a touch of chic. Bikini fails and constant re-adjusting will be a thing of the past, with better-fitting bikini tops that still flaunt your bust and comfortable thongs that show the perfect amount of cheek. It’s all about showing off what you love, without the worry of a bikini malfunction (we’ve all been there), so you can party in style at the beach clubs and sunbathe in comfort down by the pool.

#4 Cut Out Swimsuits

Whilst cut out swimsuits can be a daunting thought for some, this year we’re urging everyone to give them a try. Featuring cut-out sides or midriff, these swimsuits are a great way to show off some skin whilst still having some coverage. Try on different styles to see what suits you and don’t be afraid to push the boundaries, whether you like simple or show-stopping, the perfectly fitted cut-out swimsuit will feel flattering and flaunt your figure in all the right places.

#5 Strings & Straps

We’re loving all things strings and straps – which is one of the hottest bikini trends that will take over our Insta feeds this summer. This isn’t about plain and simple strap bikinis, it’s switching it up a notch with fine straps and thin tie-up strings that add an extra feminine touch. This trend is all in the detail, with clean lines and sharp cuts giving the swimwear an elegant and sexy finish.

No matter what your style, 2023 is full of upcoming summer swimwear trends that are sure to amplify your summer looks. Experiment and be brave with different designs to find what you feel the most confident and comfortable in. From high-waisted bikinis to cut-out swimsuits and fashionable patterns, there are endless options for your summer adventures

Shop Swimwear