Our Ultimate Knicker Style Guide

We all deserve to look and feel amazing, don’t we? At Ann Summers we believe it all starts with what’s underneath. Yes, we’re talking about underwear. Bras give us that boost we love but knickers play a key part too when it comes to feeling sexy at any size or shape. Our top-notch knicker style guide can help you find the ideal cut to wear under every killer outfit of yours.


Dare to bare all with a discreetly sensual thong. Available in both a low or high-rise, the exposed back leaves little to the imagination and ensures zero visible panty lines.

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From briefs and shorts to skirts and strings, the options are almost endless when it comes to crotchless styles. The cut-out crotch provides easy access during any time of the day, even away from the bedroom…

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Feel brave and flaunt a little more with a smooth and cheeky Brazilian cut. The cut-away back provides less coverage than a brief but is less daring than thongs.

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Elongate the look of your torso and create a smooth silhouette with high-waisted briefs. Guaranteed to flatter any woman’s shape.

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This straight-leg cut sits lower on the waist and gives a smooth silhouette. Keep things comfortable and casual with a sexy edge.

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The classic briefs provide more coverage for your bum, sitting around the waist and hips. Super reliable and comfy, they’re perfect for everyday wear.

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If you thought thongs were daring, you need to try G-strings. They may be similar, but the narrower string not only shows off your bum off in all its glory, but also shows no panty lines whatsoever.

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There you have it – one style for every day of the week, every outfit in your wardrobe, and every woman you are. Have fun!

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