Lingerie Buying Guide: How to Choose Lingerie to Boost Your Confidence

There's no such thing as "the wrong shape". No such thing as a "real woman" size, either. It's not about what you've got – it's about what you do with it, and confidence can make all the difference.

If you’re looking for an instant boost to your confidence, nothing does it quite like an amazing lingerie set. The right bra alone can make you feel ready to take on the world; throw in matching knickers or a sexy thong, and there’s absolutely no stopping you!

Whichever part of your body you’re looking to flaunt, we have the perfect lingerie to do it. Get ready to undress to impress – here’s your guide to finding the right lingerie to make you look and feel fantastic.

watercolour sketch of basque

The Best Lingerie to Flaunt Your Waist

If you’re looking for lingerie to skim and show off every curve, longline bras and basques are a great option. These classic styles don’t just highlight your waist and lower curves but can be great for nailing the underwear-as-outwear trend, as well as ensuring your bedroom look is on point – truly, the best of both worlds!

To turn up the heat, truly nail the art of the tease and flaunt those stunning curves, stock up on babydolls and chemises. These will skim your curves and give a stunningly elegant look up top, while offering a tempting glimpse of what’s below…

Three pairs of feet in a bed

The Best Lingerie to Flaunt Your Legs

To draw attention to longer legs, or to create more of an illusion of length, opt for high-cut or high waisted knickers or thongs. These sit higher up on the waist, showcasing the top of your thighs and hips and drawing the eye down, elongating the leg.

And for a teasing bedroom look? There’s no point messing around. Stockings. Of every kind. Get those irresistible legs on show and you’ll be unstoppable. For the bedroom, a pretty bra teamed with classic hold-up stockings will draw eyes down to your legs and give a sophisticated yet seductive look.

Flaunt Your Boobs

The Best Lingerie to Flaunt Your Boobs

The best bra is always a well-fitting bra. Nail the bra, and you’ve nailed the entire lingerie look! If you’re looking to maximise and showcase your bust, opt for a push-up bra or plunge style. These will support and enhance your natural assets, helping you feel confident and empowered – both in and out of the bedroom.

Are you planning a sexy night in and looking for the perfect lingerie to draw attention up top? For a classic, vintage-inspired look, choose a corset or basque. Or, for an edgier, bondage style, a peephole bra or open cup bra guarantees a steamy night in the bedroom.

Flaunt Your Bum

The Best Lingerie to Flaunt Your Bum

Embrace your curves and go big by going small when it comes to lingerie to showcase your bum. Keep shorts for every day, and save thongs, strings and bottomless briefs for after dark.

Anything high cut is great for showing off your bum, so a drawer full of pretty Brazilian knickers is great for maximum sex appeal. Want to unleash your inner temptress? Racy crotchless lingerie will quickly take things from 0-100 in the bedroom while showcasing your best asset in the naughtiest of ways.

Lingerie Sizes: How to Measure for Lingerie

So, you know your body shape and you know the styles you need to make you look and feel fantastic. Now, how do you know what size lingerie to get?

The best lingerie fits like a dream, so it’s important to find the right size for you. Lingerie sizes can come in a variety of forms, from traditional dress sizes to cup sizes or simply S, M, L. One of the most common questions we get is “what is a size 12 bra equivalent to?”, or queries about converting cup size back to dress size. It can all get a little confusing, so we’ve put together a selection of lingerie size guides and conversion charts that tell you everything you need to know.

How To Measure for A Nursing Bra

When choosing a maternity and nursing bra, go for one with a back size one bigger than your normal size. Start on the tightest hook then you can loosen it from there as you progress through your pregnancy. Many of our bras come with matching under bump or over bump knickers, so you can stick to your normal size but wear a pair cut for your new bump.

If you’re looking for a boost, the right bra can make all the difference. No one wants sore shoulders or underwires digging into their armpits, but an ill-fitting bra doesn’t just feel uncomfortable – it does nothing for making you feel confident either. A bra that fits perfectly will be so comfortable you forget you’re wearing it, plus, it can do wonders for confidence (and cleavage!). Need a little help finding your bra size? Our Bra Fitting Guide talks you through it.

You'll know your favourite features better than anyone, so show them off. Ditch 'trouble spot' worries – there's no such thing when your lingerie game's on point – and focus on your best assets.

Nothing is sexier than being confident in your own skin. Your lingerie is just an extension of that. Know your body, know yourself, and own it.