Women of all sizes celebrating their bodies.


At Ann Summers, we believe it’s what’s underneath that counts. Want to know your balcony from your plunge? Your demi from your quarter? We don’t blame you for feeling a little confused. But you deserve to look and feel your best, which is why we’re here to help you out. So, find the right bra style for you with our in-depth guide.

Red Push Up Bra

Push Up

Pushing boobs together and upwards, push up bras offer an irresistible cleavage. Perfect for every body no matter the size, they’re certainly a must for every woman’s lingerie drawer.

Explore Push Up Bras

White Plunge Bra


Plunge bras offer support from the middle, creating an irresistible lift and eye-catchingly sexy cleavage. Padded and underwired details provide killer cleavage and an extra lift.

Explore Plunge Bras

Red flower lace non padded bra


If you want to keep things simple and achieve a more subtle lift, non-padded is the way to go. Still supportive and looking as hot as you’d expect from Ann Summers, it’s a great everyday look.

Explore Non Padded

White Balcony Bra


Balcony bras give an upward boost rather than pushing the boobs together like a plunge bra. Made with wider straps to lift from the bottom of the cup, it gives a subtle – but just as stunning – look.

Explore Balcony Bras

White Multiway


Multiway bras are essential for any woman's wardrobe. They have multiple straps designed for maximum versatility. Convenient, right? You can switch and re-attach the straps to suit your preference, and you'll still stay in place and get full support from day to night.

Explore Multiways

Red rose lace longline bra


For an ultra-retro feel, longline styles extend even further down your ribcage than regular bras, helping to create a smooth line under your clothes from front to back. They provide a smooth and sculpted shape for a super-flattering finish.

Explore Longline Bras

Black Quarter cup Bras with strapping


As you can probably tell from the name, quarter-cup bras only cover the bottom-quarter of your breasts, while the underband still offers support for a boost. So, if you want to show off some nipple without going bra-less, this one’s for you.

Explore Quarter Cups

Red G-string Style Knickers


From semi-sheer lace to kinky strap-covered styles, these bras come in many different designs. Nipple-flashing peepholes instantly show what's underneath.

Explore Peephole Bras

Want to get an added boost, adjust your fit or avoid a wardrobe malfunction? Customise your bra with our range of accessories. Don’t limit your lingerie drawer to just one style – create a collection that works with your whole wardrobe and feel fabulous every day…

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