Swimwear Styles to Help you Bring the Heat

Getting beach ready isn’t always easy. We understand that it can be daunting when it comes to updating your swimwear collection and it’s not as easy as choosing your year-round lingerie. Whether you feel confident strutting around in a bikini, tankini or prefer to feel more covered up with a swimsuit, we know that finding the perfect swimwear can be tricky and is an essential part of your summer prep!

Here are some of our top tips to help you discover the best swimwear look that you can wear in confidence, as well as advice on matching your usual lingerie styles with some seriously sizzling swimwear styles. Whether your lingerie drawer is bright and bold, simple or strappy, we’ve got a range of bikinis and swimsuits to suit your style.

Top 5 tips for finding the right swimwear

Swimwear and beachwear shopping is not something we do very regularly, in fact, some of us may only do it once every few years! We’ve all experienced hectically digging around our wardrobe looking for that old swimming costume or bikini set on the eve of a holiday, but this is certainly not the way to keep yourself feeling and looking fierce at the poolside. So, if you’re shopping for a new swimwear look ready to bask in the sun, here are our five top tips…

number 1

Get the perfect fit

As we always say when shopping for lingerie, finding the right fit for you is a key component and this is just as important when purchasing swimwear. Tanning by the sea or laying by the pool can leave us feeling more exposed than usual – ensuring you’ve got the perfect fitting poolside outfit for you will keep you feeling (and looking) great. Browse the Ann Summers bra fitting guide to enable you to find the right size, meaning you won’t be wrestling with an ill-fitting and uncomfortable bikini top all holiday!

number 2

Think practical

Think about what you’re going to be wearing your swimwear for. Lounging by the pool requires a completely different set of considerations to heading out for action-packed water sports all day! A one-piece swimsuit or monokini could be a better idea if you’re likely to be spending the day swimming, whereas those long, hot days by the pool often require a bikini to keep you looking hot but feeling cool.

number 3

Play to your favourite assets

Let’s get one thing clear – the only person you need to impress in your swimwear is you! That’s why we suggest thinking about what your favourite assets are and choosing swimwear that helps to show these off. This could be a deep V-neckline to show off your cleavage, or a thong bikini style bottom to let your curves take centre stage. This works both ways, if you’re conscious of something, then choose swimwear that makes you feel more confident.

number 4


We understand that there is so much more to creating your swimwear outfit than just a sexy bikini or swimsuit, adding a touch of glam with accessories can perfectly complete and enhance your look. Sunglasses, hats, and sandals (along with sun cream, of course!) are all classic ways to give your outfit that extra pop, as well as cover ups which are another popular way to accessorise and make a great addition to your summer wardrobe.

number 5

Sweat the details

Our range of ladies’ swimwear has been put together to offer options that include an array of features, colours, and styles. Think about what you’re wanting from your swimwear; are you looking for a sexy high waisted bikini that shimmers and shines in the sun? or is a laced black swimsuit more your style? Take your time to browse our entire range and fine the pieces that work for you.

Match your bikini styles to your lingerie drawer staples

Chances are you probably spend more time thinking about and buying lingerie than swimwear, right? Well, there are obviously a lot of similarities between your choices of lingerie and swimwear. We’ve listed some of the most popular styles of lingerie and how they can be compared to swimwear to help you slip into a style that looks and feels great for you!

The support bra

If your lingerie drawer provides some serious support, we know you’ll probably be looking for something similar when it comes to your swimwear.

Try out a bikini top that has a sized cup in the same size as your usual bra and offers a double chest strap and/or halter neck tie. These features are great because they’ll provide you with that extra bit of support whilst also looking amazing.

The plunge bra

If your go-to bra style is a plunge neck and you like to make a splash, a plunge swimsuit or deep cut swimsuit is super flattering and would be perfect for you.

A sexy low cut and plunging neckline will help draw the eye to your cleavage and onto your waist for a simply jaw-dropping look.

Lace Styles

If your lingerie collection is made up of mostly lace, we have plenty of swimwear that you’ll love. Whether you rock sheer lace bras, French knickers, or you’re just a sucker for lace detailing, these bikinis and flattering swimsuits are made for you.

Many of our options give the illusion of being sheer lace but are fully lined, providing modest swimwear to give you a family-friendly sunbathing look. A lace swimsuit is a great way to get those sexy lingerie vibes whilst keeping things a little more under wraps than you would in the bedroom…

The Padded Bra

If you shop for lingerie based on which will give you the best boost, we’ve got bikinis you’ll adore.

Keep an eye out for padded swimwear, especially those with extreme boost cups. These can give you killer cleavage to show off poolside, with some even boosting your cleavage by up to three cup sizes!

The Bralet

If you don’t require a whole lot of support and simple, sexy, style is more your vibe, we’re pairing you with some show-stopping swimwear. With simple cuts and heavy embellishment, our range of swimsuits for women could be the perfect way to go. If you like to keep your bralet simple and understated, opt for a bikini with a classic cut and more subtle patterns.

Shop swimwear with Ann Summers

Whatever style you choose for your summer look, feeling great is all about owning your body confidence and dressing in a way that’s all about you! View our full range of swimwear online today.