The Ultimate Swimwear Style Guide

Are you ready to soak up the sun in style this summer or on your exotic getaway but not sure where to start when swimwear shopping? Look no further! With so many swimwear options, we agree that choosing the right swimsuit styles can be difficult.

We’ve created this guide to help you narrow down your choices. We have all the tips to help you pick the right swimsuit for you, from sizing and fitting to bikini top styles and bottom styles and tips for choosing the right colour. Take a dive into our ultimate swimwear style guide and get ready to manifest your inner beach babe, poolside pin-up or garden goddess.

What is the Difference Between Swimsuits and Bathing Suits

Swimsuits and bathing suits are essentially the same thing and the terms are used interchangeably. Although, some may use bathing suit to talk about one-pieces whereas others may use swimsuit to refer to other swimwear styles like bikinis and other two-pieces. Another difference could be that the term bathing suit is a bit more old-fashioned whereas swimsuit sounds more modern and fashionable. But generally speaking, there’s not much difference to them. It’s personal preference.

How Do I Choose a Swimsuit

Choosing a swimsuit can be a difficult decision so let’s give you some top tips for picking one. Consider your body type. Are you athletic, curvy, or in-between? Swimsuits vary in sizes and styles that flatter different body types. So choose one that makes you feel confident, comfortable, and even sexy. Next, factor in colours and designs. Are you after an eye-catching and bold pattern or a solid colour? Are you a fan of spots, stripes or floral patterns? Finish off your look with some accessories. Whether you’re at the beach or poolside, accessorising your swimsuit look with some shades, a hat, or a cover-up can really enhance your style, making for Instagram-worthy photo-ops. When you pick a swimsuit, just remember, like with any fashion choice, there are no rules. So, choose something that makes you feel fabulous and have fun with it!

What Swimsuits Are in Style?

Choosing a specific swimwear style can be hard as we worry about picking something unflattering or a style that may be out of season as trends change and evolve. Not to mention the many different types of swimwear that exist and the thought of what bikinis flatter what figures? With our help, it’s about to get much simpler.

Brazilian Bikinis

With a hint of sass and exoticism, Brazilian bikinis are one of the more popular styles of bikini. They’re great for showing off your style and confidence. If you’re wanting a killer tan without so many annoying white bits, Brazilian bikinis are just what you’re looking for! Brazilian bikinis are loved for their minimal coverage which makes them a weapon against tan lines. They’re also designed to be flattering, they highlight your curves and make you look and feel like a goddess.

High-Waisted Bikinis

High-waisted bikinis are great because they give the perfect combo of coverage and sexiness. They cover up any parts you might not want to show off whilst showcasing your curves in the best way. Not to mention, they offer that vintage vibe that’s both timeless and trendy. So, if you’re wanting to look like a classic beach babe, high-waisted bikini bottom styles are a great choice.

One-Piece Swimsuits

A one-piece swimsuit or a tummy control swimsuit exudes power and confidence. With a one-piece, you don’t need to show off a lot of skin to look and feel sexy. Super versatile, wear them to the beach and pool or wear them with cute shorts. Not only that, but they also come in a variety of styles, from chic and sophisticated to bold and edgy, so there’s something for everyone, one-pieces have got you covered!


Curious about monokini's? They’re a trendy and stylish swimwear choice for a few reasons. First, a monokini is basically the lovechild of a one-piece and a bikini, so it’s like you’re getting the best of both worlds. You’re getting the coverage of a one-piece and the sexiness of a bikini. Second, they’re fun and flirty with intricate designs so you can show off as much or as little as you want. If you’re after a bold choice, then a monokini will definitely turn heads poolside or at the beach.

How to Find the Best Swimsuit for Your Body Type

Our inclusive range offers swimwear for curvy women, slim women, and women in between. Whether you want to rock a one-piece swimsuit, a monokini, or a high-waisted bikini, you’re in luck at Ann Summers. If you’re asking yourself “what size swimwear should I buy?” check out our swimsuit sizing guide on our swimwear product display pages.

Should You Go Up in Swimsuit Sizes?

Going up in swimsuit sizes is all down to personal preference. If you’re wanting a comfy and relaxed feel that minimises the likelihood of love handles, you might want to size up. But if you’re aiming to show off your body, and feel comfortable in a form-fitting swimsuit, then stick to your regular size. Again, it’s all about how you feel in your swimsuit, choose size sexy and enjoy the sun!

Is it Better for Swimwear to Be Tight or Loose?

Generally, it’s best if your swimwear fits snugly but not too tight or too loose. You should feel comfortable without your swimsuit digging into your skin or sliding off. An overly loose swimsuit can appear unflattering and uncomfortable and on the other hand, you don’t want to restrict your movement or blood flow with a tight suit. Take into consideration the activities you’ll be getting up to. The last thing you want is a pool or beachside wardrobe malfunction!

What Swimwear Colour is Most Flattering

The most flattering swimwear colour, in a nutshell, is all of them! Whether you prefer bold and bright hues or classic black or white, there’s a colour that will make you feel like a beach bombshell or a poolside goddess. If you’re wanting to make a splash and turn heads, we recommend wearing colours that complement and contrast with your skin tone. Warm and bright colours like red, orange and yellow look stunning against those with a darker complexion. Colder and dark colours look particularly flattering on those with fairer tones. That’s just our opinion, but ultimately, wear whatever colour you like.

Ultimately there is no such thing as a style or colour for one specific body. There’s swimwear for everyone, regardless of size, shape or skin tone. Like other fashion garments, it’s about experimenting and figuring out what makes you feel amazing. So go ahead and dare to be bold with a bright pink high-waisted bikini or feel classy and elegant in a black swimsuit.

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