How to Feel Confident in Lingerie: Expert Tips from a Bra Specialist

Top tips from a Bra Expert on how to feel confident in your lingerie

Lingerie shopping can feel a little daunting, but it doesn’t have to be. We’ve teamed up with Bra Expert, Katie Weir, to share her top tips on feeling confident in your lingerie and ensuring you find the perfect fit for your body.

Confidence starts with a well-fitting set of lingerie that supports and enhances your shape from every angle - front, back and side. Comfort and sexiness can absolutely co-exist, and when you find the right fit, everything changes. Ann Summers makes this effortless with styles designed to celebrate every body.

Feeling confident and sexy in your lingerie also comes down to choosing bra shapes that truly work for your bust. Whether you’re looking for enhanced cleavage, natural uplift, or a sexy style for a fuller bust, there’s a perfect option for you.

Bra Expert, Katie Weir, answers her most frequently asked questions:

“I have bottom-heavy boobs with less fullness in the top cup.”

A non-padded balcony bra is your ride or die here. This shape lifts the breast tissue from the base of the cup and redistributes it upwards, creating a fuller, more rounded look. Think sexy, lifted, Bridgerton-esque volume with a natural push up!

Katie recommends: Dusk Til Dawn Non Padded Balcony Bra

“My boobs sit wide on my frame and I struggle to get cleavage.”

A padded plunge bra is ideal for bringing the bust inward and creating that show-stopping cleavage. For the best results, focus on a firm back band and the correct cup size. A supportive band anchors the bra to your body, preventing gaping and maximising lift and shape for cleavage some only dream off, with Sexy Lace Padded Plunge, now it is a reality!

Katie recommends: Sexy Lace Padded Plunge Bra

“I have a fuller bust but don’t want to add extra volume.”

A non-padded plunge is perfect for this. It offers a natural shape while still providing support and uplift, without adding extra bulk. It’s an effortlessly sexy option that works with your natural shape rather than enhancing volume because you are already a fuller bust baddie!

Katie recommends: Sexy Lace Fulled Bust Non Padded Plunge Bra

“I feel like bras above a DD cup are boring.”

They’re really not — you just need to know where to look. Ann Summers offers over 40 styles above a DD cup, from stunning designs with chains and embellishments to beautifully detailed lace pieces. Fuller bust lingerie can be just as playful, sexy and fabulous as your B cup besties!

Katie recommends: Sexy Lace Fulled Bust Non Padded Plunge Bra

“My boobs overflow in the cups and I don’t feel confident.”

Cup overflow is a clear sign that your cup size is too small — and it’s an easy fix. Your bra should fully encapsulate your breast tissue, with the underwire sitting flat against your ribcage and extending to the back of your breast tissue near your underarm.

A key fit tip: your back band should feel firm and only pull away 1–2 inches on the loosest hook. This ensures proper support and keeps everything in place.

Refer to our guide on ‘How to Spot a Bad Fit’ for everything you need to know.

“I feel like my bra ruins my outfit because my boobs are sitting low.”

This is such a common concern - and the solution isn’t tighter straps.

Many people instinctively tighten their straps to try and lift their bust, but over-tightening your sliders can cause digging into the shoulders and actually pulls the back band upwards. This reduces support and puts unnecessary strain on your shoulders.

In reality, around 80% of your support should come from your back band. A firm, well-fitting band anchors the bra to your body and does the lifting for you, comfortably and effectively.

When your bra fits correctly and lifts from the band, you’ll notice an instant improvement in both your posture and how your clothes sit. Your outfit will fall more smoothly, your bust will appear more lifted, and your overall confidence will elevate too.

For the best results, visit an Ann Summers store for a professional bra fitting and experience what it truly feels like to take the weight off your shoulders.

“I don’t like my tummy, how do I feel confident in a lingerie set?”

First of all, your body is beautiful exactly as it is. Confidence doesn’t come from hiding your body, it comes from wearing pieces that make you feel incredible in your skin.

If you do prefer a little more coverage, a bodysuit is a perfect option. It smooths and contours your silhouette while naturally accentuating your bust and waist, creating a beautifully balanced shape.

Bodysuits are designed to hug your curves your curves while offering that extra layer of confidence, making them a powerful choice when you want to feel both comfortable and undeniably sexy.

Katie recommends: Hold Me Tight Body

Caring for your lingerie is just as important as finding the right fit

As a bra expert, this is something I always emphasise: how you care for your lingerie directly impacts how it fits and feels over time.

If you’re throwing your bras into the washing machine with heavier items like jeans, they’re not going to last or perform as they should. This can cause the fabric to stretch, the wires to distort, and the overall shape to lose its structure much more quickly.

To maintain the best fit for as long as possible (and to keep your lingerie supporting your confidence every day), it’s recommended to hand wash your bras with care.

Confidence isn’t about wearing the “sexiest” set, it’s about wearing the right one for your body. When your lingerie fits perfectly, you feel it instantly mentally, physically and emotionally giving you the ultimate confidence boost.

So, when you shop, choose pieces that make you feel incredible as you are wearing the lingerie. When you put yourself first in your lingerie buying decisions, that confidence will shine through — whether you’re stepping into the boardroom or the bedroom, knowing that you look amazing from every angle.

Love,
AS and Katie xx