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Size
Does
Matter.
Our brand is all about empowering women to feel their sexiest and
knowing you’ve got the right size bra is the foundation of that feeling,
giving you support and game-changing confidence.
How to spot a bad fit
Wearing the right bra size can seriously boost your body confidence and make sure your
clothes look seemless. So what are we looking out for?
Aside from physical issues, wearing the wrong bra size or a badly fitting bra can also be a big knock to your body confidence. Whether you’re squeezing them in, or leaving too much room, neither will make your body look its best. So what are we looking out for?
There should be no
bulges or spillages…
If your boobs look like they’re trying to escape under your arm or over the top of the cups, you’re underestimating your cup size and need to increase it. Ain’t nobody got time for tucking things back in.
If your boobs look like they’re trying to escape under your arm or over the top of the cups, you’re underestimating your cup size and need to increase it. Ain’t nobody got time for tucking things back in.
Read More
Fabric is wrinkled,
baggy or gaping
If your bra’s looking baggy, gappy or just plain saggy - that’s your sign. Wrinkled fabric across the cup means you’ve gone too big. Size down for a fit that hugs, not sags.
If your bra’s looking baggy, gappy or just plain saggy - that’s your sign. Wrinkled fabric across the cup means you’ve gone too big. Size down for a fit that hugs, not sags.
Read More
Band Rises at The back
If your bra band’s hiking up your back, your back size is too big. A good bra band should sit straight and snug - no slopes, no rides. Try dropping down a band size and bumping up your cup to keep the balance right.
If your bra band’s hiking up your back, your back size is too big. A good bra band should sit straight and snug - no slopes, no rides. Try dropping down a band size and bumping up your cup to keep the balance right.
Read More
Sliding Straps…
Constantly yanking up those sliding straps? They might just need a quick tighten - or your band and cup size could be playing hard to get. A proper fit means everything stays exactly where it’s meant to.
Constantly yanking up those sliding straps? They might just need a quick tighten - or your band and cup size could be playing hard to get. A proper fit means everything stays exactly where it’s meant to.
Read More
Straps digging in
If your straps feel like they’re staging a full-blown shoulder protest, it’s probably because your band isn’t pulling its weight. The back band should be doing the heavy lifting - not your poor shoulders. Time to try a smaller band size, so your straps can chill and stop cutting into you. Comfort and support? You deserve both.
If your straps feel like they’re staging a full-blown shoulder protest, it’s probably because your band isn’t pulling its weight. The back band should be doing the heavy lifting - not your poor shoulders. Time to try a smaller band size, so your straps can chill and stop cutting into you. Comfort and support? You deserve both.
Read More
Centre not sitting flat
If the centre of your bra’s hovering like it’s afraid of commitment, something’s up with the fit. A loose band or undersized cups might be the culprit - either your boobs are pushing the centre out, or falling out from the cup. The fix? Try sizing up in the cups and reducing down the back band. That centre front should sit flush, not float - because your bra’s job is to hug, not hover.
If the centre of your bra’s hovering like it’s afraid of commitment, something’s up with the fit. A loose band or undersized cups might be the culprit - either your boobs are pushing the centre out, or falling out from the cup. The fix? Try sizing up in the cups and reducing down the back band. That centre front should sit flush, not float - because your bra’s job is to hug, not hover.
Read More
Wires digging in
at the underarm
If your underwire’s feeling more like a torture device than a support system, chances are it’s not where it’s meant to be. When the wire digs into breast tissue or pokes into your armpit, it’s time to tweak that fit. Try a bigger cup size to tuck in all your breast tissue, and if it’s jabbing your sides, a smaller back size (with a cup bump-up to balance) could do the trick. A well-fitted wire should sit snugly on your ribcage and line up to your armpits.
If your underwire’s feeling more like a torture device than a support system, chances are it’s not where it’s meant to be. When the wire digs into breast tissue or pokes into your armpit, it’s time to tweak that fit. Try a bigger cup size to tuck in all your breast tissue, and if it’s jabbing your sides, a smaller back size (with a cup bump-up to balance) could do the trick. A well-fitted wire should sit snugly on your ribcage and line up to your armpits.
Read MoreHow to find your fit at home
Let's talk shape
Tear Drop
Round with a softer top
You’ve got shape that’s all kinds of sexy. Want a fuller look up top? A balcony will give you that extra boost where it counts.
Read MoreEast West
Nipples pointing outwards
Totally normal – and totally gorgeous. For a lifted, more centred shape, go for a padded plunge that brings everything in and turns up the heat.
Read MoreWide Set
Wide space between the breasts
Got space in the middle? Bet you look beautiful. If you want to bring your boobs together naturally, a plunge or padded plunge will pull you in and lift you up.
Read MoreRelaxed
Breasts with softer tissue and nipples
pointing downwards
Breasts with softer tissue or downward- pointing nipples love a shallower cup that will boost you up top for extra lift and love. Think padded, plunge or balcony styles.
Read MoreAsymmetric
One breast larger than the other
One bigger than the other? Most of us do! Always fit to the larger breast. Try bras with removeable inserts (take out it out on the bigger breast) for smaller variation adjust straps or opt for a stretch lace that moulds to your perfectly.
Read MoreRound and Full
Full on top and the bottom
You’ve got the dream shape, babe - most styles are made for you. Go wild and wear what makes you feel amazing.
Read MoreWhat bra style works for you?
What's a
Plunge Bra
PLUNGE
It’s the low-cut, cleavage-creating bra that knows exactly how to turn heads. With cups that dip in the centre and sit close together, a plunge bra lifts from below and pulls you in - making it perfect for low necklines and high-impact moments.
Read MoreWhat’s a
Padded Plunge Bra?
PADDED
It’s your go-to for lift, shape and serious oomph. With light padding and a deep neckline, it boosts your natural curves and brings your boobs in for that fuller, rounder look.
Read MoreWhat’s a
Balcony Bra?
BALCONY
It’s all about that sexy, lifted shape with a little less coverage - cups that sit straight across and show off the top of your boobs beautifully. The perfect mix of support and flirt.
Read MoreWhat’s a
Boost Bra?
BOOST
Double the drama, double the oomph. With cups that build padding gradually, the Boost Bra creates a killer push-up effect and the illusion of up to two cup sizes more - all without breaking a sweat. Cleavage goals? Achieved.
Read MoreWhat’s a
Bralette?
BRALETTE
Light, easy, and totally irresistible. No wires, no fuss - just soft, stretchy fabric that moves with you. Perfect for when you want to feel comfy and sexy without sacrificing style.
Read MoreWhat’s a
Smoothing Tshirt Bra?
SMOOTHING
Smooth and sculpted. This plunge bra is wired for lift with moulded cups that hug your shape and melt into your silhouette - perfect for those sleek outfits that deserve an uninterrupted outline and standout finish.
Read MoreWhat’s a
Multiway Bra?
MULTIWAY
Straps on, straps off - this is the shape-shifter your wardrobe’s been waiting for. Whether it’s halterneck, racerback, or bare-shouldered chic, the Multiway Bra bends to your style, giving unwavering support in every configuration. A true multitasker, just like you.
Read MoreNot sure? Try the TrueFit guide
Get your size right with our expert bra fit
Visit our store for a free bra fit, no appointment needed
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A Guide to Different Knicker Styles
Find your perfect knicker fit with help from the Ann Summers lingerie experts. Bumless or brief? String or shorts? We'll help you choose...
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The Bra Fitting Guide
Find your perfect fit with our complete bra fitting guide. Our step-by-step expert advice will leave you feeling more confident and sexier than ever.
Frequently asked questions
We don’t fit with a tape measure, we can tell by looking and asking a few questions, no tape measure needed. If you are comfortable with it we can help adjust your bra to give you the best fit but we’ll always ask first.
Nope! You’ll keep your bra on the whole time. Our Bra Fit Experts are trained to assess your fit visually and through a few gentle checks - no need to bare all.
Yes. All our colleagues receive bra fit training and are able to support with some specialist fittings. This includes fittings for trans customers and post-surgery fittings. While we don’t offer a clinical fitting service, our team is trained to provide a respectful, supportive experience and can help customers find the right fit and style for their needs.
No, please pop into store and our staff will be on hand to help you find the perfect fit.
A bra fitting usually takes around 5 minutes, depending on how many styles you would like to try.
Our bodies change all the time, whether it is your time of the month, menopause, you’ve had a baby or our weight fluctuates, but also bras may change over time after frequent washing. We recommend a fit every 6 months.
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You must be over 18 to join our mailing list.
Sign up to emails and get up to 15% OFF your first order
*15% Discount only available on full price products and 5% off discounted products
Stay in the loop on all things Ann Summers: Updates on new arrivals, inspiration, offers and events!
By inputting your information, you agree that we can use it in accordance with our Privacy Policy. You are able to unsubscribe from marketing at any time. By proceeding you agree to our Terms and Conditions.
You must be over 18 to join our mailing list.
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