Our Pleasure Positivity Project launched in July 2019 with the mission of breaking down the taboos surrounding female sexuality.

Female sexual empowerment has been in our DNA for decades, and this project uses our voice and our expertise to close the orgasm gap.

Every month we will be joined by an inspirational Guest Editor to share their expertise, knowledge, and advice as well as their toy edit.

In her lifetime, a woman
will miss out on...




I’m thrilled to be a part of @annsummers Pleasure Positivity Project ahead of World Sexual Health Day!

The orgasm gap is a massive problem for women, in particular heterosexual women. It’s estimated that women miss out on 1,734 orgasms (!!!) in their lifetime compared to men, and the Pleasure Positivity Project is here to change that. We are all worthy of sexual pleasure, and by putting in the time to learn and explore, we can feel more empowered to embrace our sexulaity.

I’ve written a blog post on the Ann Summer site all about the power of sex positive sex ed, and you can find my ‘Ruby Loves’ recommendations dotted around the site. Plus I’ll be chatting a bit more about some of my favourite products next week, so keep your eyes peeled for that :)

I bought my very first sex toy at Ann Summers, so this is a lovely full-circle moment. If only the nervous teenage Ruby (who was so ashamed to buy a toy she travelled to the other side of London) could see me now!


CBD lube

"I like to think of lube as the ultimate sex toy, because whatever you’re doing, a good dollop is guaranteed to change and heighten the sensation. CBD lube relaxes the body and can make for an even more exciting time. And as it’s water-based, it’s safe to use with condoms and all sex toys!"

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"This hands free vibe is designed to sit directly on the clitoris to provide extra stimulation during penetrative sex. It’s perfect for those of us who want direct clit stimulation during, and because it’s so small you can still enjoy lots of body contact with your partner.”

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Fun Factory couple vibrator (internal strap on)

“I’m quite picky when it comes to strapless strap-ons, and this is by far the best one I’ve tried! It’s perfect for couple’s looking to explore pegging or strap on sex while you’re both stimulated.”

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Duo flicker clit stim

“I love the shape of this toy! Try pressing the toy flat against your clitoris for a rumbly vibration, or for more intense stimulation place the prongs along either side of your clit. This toy is also great for perineum and external prostate stimulation.”

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Moregasm+ petite G-spot vibe

“The Moregasm+ Petite G-spot vibe has a compact shape that’s perfect if you’re new to sex toys, while still providing direct G-spot stimulation.”

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My Viv pebble vibe

"This is a great reimagining of a classic toy. It’s compact like a bullet, but the pebble shape provides a wider surface area for those who prefer less pin-point stimulation.”

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“The Ohnut is a total game-changer for those who want to change the depth of penetration during sex, particularly if you suffer from a gynecological condition. Tools like this can really help limit the worry of experiencing pain during sex, so you can focus on pleasure. But if you experience pain during sex, please speak to a professional who’ll be able to offer medical support.”

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Kandid butt plugs

"I love that Kandid’s butt plugs come in a set of 4 different sizes, so you can explore different sensations and size up when you feel ready!”

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