The sexual wellbeing brand for all women.

The My VIV Story

Every woman deserves sexual wellbeing.

That’s what we believe at Ann Summers, and we should know. We are experts in sex and intimacy, having created products for - and listened to - women for 50 years. Many women feel that their sexual wellbeing is trivial, but pleasure and sexual confidence is important for overall wellbeing and happiness. For this reason, we launched My Viv, short for My Very Important Vagina.

Our founder and CEO, Jacqueline Gold, remains passionately committed to this cause.

“I believe that every single woman is important and their sexual wellbeing is important too. We need to remove the stigma that makes women feel uncomfortable talking about their sexual health and ensure that their needs are no longer ignored. This is where ‘My Very Important Vagina’ comes in, or ‘My Viv’ as we like to call her.”

Introducing the My VIV range

Sexual intimacy products offering therapy, treatment and pleasure, created by experts using body-safe materials and natural formulations. Presented in sustainable, yet beautiful packaging.


Supporting sexual
health & wellbeing


Rated "Excellent" 4.5 stars on Trustpilot

Review rating refers to ‘My Viv Dual Vibrator’. Correct at time of publishing 27/12/2019

Our collaboration with
Breast Cancer Now.

Sex & intimacy with a loved one shouldn’t end when you’re diagnosed with breast cancer. But sadly, for many women, it does.

That’s why Breast Cancer Now & Ann Summers are working together to help women to start the conversation about sex, intimacy & breast cancer, to highlight the scale of the issue & to raise awareness of the support Breast Cancer Now offer.

Additionally, Ann Summers aims to raise at least £100,000 over a year, for Breast Cancer Now’s life-changing support & world-class research, through the sales of the My Viv product range & other fundraising activities.

For help and advice on how to check your breasts see our handy Touch, Look, Check guide.

Read more about My Viv & Breast Cancer Now

All illustrations by Hazel Mead