The Bikini Guide

It's countdown to bikini season, girls! We're all about celebrating boobs and booty of every shape and size, so let our swimwear buyers help you find your shape and discover which styles suit you.

We've also got some gorgeous real bodies of every shape to show you exactly how to take the dread out of swimwear shopping and feel good vibes only; after all it's the Summer of Love. Remember, confidence is the sexiest accessory - so bag your perfect bikini and make that holiday unforgettable. Let's start by identifying your body shape...

what bikini body shape am I?


Triangle shaped honeys, all you need is balance. Boost your boobs with one of our padded bikinis and create hourglass illusions. Our off the shoulder Colada draws the eye out creating the impression that your chest is the same width as your hips. If you're looking to embrace your shape think Queen B and try out a swimsuit. Strut your stuff and get in Formation, girls.




Jennifer Lopez


Chloe wears the Bay bikini and is a 34A and a size 12.

"I loved the padding in this bikini, I'm a typical pear shape and am very flat chested but the Bae bikini actually gave me cleavage!! Can't wait for the summer now to wear this bad boy"


  • Avoid thick banded bottoms or short styled briefs. Although you may wish to cover up, by adding more material to your bottom half you will draw attention to the area you're trying to mask.
  • Try a statement bikini top to draw the eye up, add emphasis and ultimately balance your proportions.

Inverse Triangle

Inverted triangle babes, all you need is a boost around the bum and some support up top. Full support underwired cups and halter shapes are key in keeping you secure and sexy. Add some emphasis to your bum with high waisted or statement bottoms.


Audrina Partridge

Chloe Simms

Renee Zellweger


Melissa wears Martini bikini and is a 34D and size 8.

"I'm SO obsessed with the high-waisted Martini bikini, it's so perfect if you're going on tour or holiday this summer – I'll definitely be wearing mine!"


  • Go for bikinis that are sold as separates so you can get a bigger top and a well-fitting bottom.
  • Balance your shape with halter straps of thick straps.


Hourglass hotties, if you're full chested and wide hipped with a narrow waist - thank your lucky stars! You may opt for a full support bikini top which is underwired and supportive but most styles will suit. Add to your curves with a cut out style monokini. Your Marilyn shape is one enviable asset, so for even more sass to balance that ass, boost your bust with a padded cup and be on hell of a figure of 8.


Kim Kardashian

Scarlett Johansson

Salma Hayek


Samantha wears the Colada bikini and is a 36D and size 10.

"I am loving my Colada Bikini from Ann Summers - it accentuates my curves and makes my boobs look amazing!! The design is totally different to other bikinis I've seen and it's so comfy and flattering. And even better, the white is perfect for a beach holiday!"


  • Be daring and wild, show off your perfect bum with a thong style bottom.
  • Try out bright, summer colours; red looks fab and will draw attention to your bangin’ body – think Baywatch – give Pammy a run for her money.


Ample Apples, all you need is a little shape to your torso. You're blessed with slender arms and legs so accessorise with heels and strut your stuff. Try out a shaped monokini to create the illusion of a smaller waist or a deep plunge style to draw the eye to your centre and cleavage.


Kate Upton

Jessica Biel

Kate Winslet


Tina wears the Mimosa Bikini in green and is a 34D and size 12.

"Most of my friends will know that I'm not the most body confident person, so taking a picture in my bikini threw me a little – but then I thought, why the hell not?! I feel really comfortable where I am, and this Mimosa bikini from Ann Summers is really flattering if you have wide hips. I've fallen in love with the colour too – I feel and look great!"


  • Monokinis with cut out sides are fabulous for creating shapely figures.
  • Wear a plunge style suit to draw the eye in and turn up the heat with some killer cleavage.


Racy rectangles, be prepared to boost your assets and get some killer curves. Supe up your shape with some va-va-voom in boost bikini styles. Cut out monokinis are great for giving the illusion of an hourglass figure. If you wish to embrace your athletic figure, try a soft cup triangle bra and celebrate your ability to wear simple shapes and minimal support. You're a hottie with a body.


Gwyneth Paltrow

Olivia Palermo

Cameron Diaz


Katie wears the Azure Eylet Monokini and is a size 10 and 32B.

"Because I lack any curves I always look for swim styles that are going to give me a real boost. This monokini has incredible inbuilt padding that actually makes me look like I have boobs - I'll have cleavage for the first time ever on the beach! The shape of the strapping also creates the illusion that I'm curvy as in reality my rectangle shape can make me look quite straight up and down. Thanks Ann Summers - I can't wait to wear this on holiday!!"


  • Try bright colours and prints to sex up an athletic figure without worrying about shape or style.
  • Try ties side or multiple strap bikini bottoms to draw the eye to your hips creating the illusion of curves.


If you're hiding from the heat we still want you to sizzle. Our range of cover-ups are smokin' hot. The sheer lace and tassel theme makes the transition from pool-side to pool-party effortless and chic. No matter what your shape, our cover-ups are designed to make you subtly spicy.

Go beach bunnies, show 'em what you got.

Love Team AS.x