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Sex Toys New Arrivals

If you're looking for or all the latest sex toys to hit the Ann Summers site, then look no further. Here you'll find the latest adults toys for men, women and couples, including the most recently added dildos, cock rings and vibrators. And with brand new and exciting sex toys added frequently, you'll always find new ways to heighten your pleasure.

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61 Results
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  • £65.00

    This state-of-the-art strap on sex system is the complete package for couples...


    The Ultra Harness features a unisex leather harness that’s adjustable up to 48 inches. Designed to give you command and control, the harness has open crotch and comes with a removable anal plug and 7 inch cock attachments.


    The harness uses a patented Vac-U-Lock plug that keeps the dildo securely in place, and can be used with all other Vac-U-Lock attachments and accessories. 



    What’s in the box


    Adjustable leather harness

    7 inch realistic cock attachment

    Removable anal plug attachment

    Patented-designed Vac-U-Lock plug

    Easy-on/Easy-off Vac-U powder

  • £60.00

    This state-of-the-art strap on sex system is the complete package for couples...


    The Ultra Harness features a unisex leather harness that’s adjustable up to 48 inches. Designed for women, this harness gives you command and control with a removable internal plug and anal plug attachments, plus the 7 inch cock attachment.


    The harness uses a patented Vac-U-Lock plug that keeps the dildo securely in place, and can be used with all other Vac-U-Lock attachments and accessories. 



    What’s in the box


    Adjustable leather harness

    7 inch realistic cock attachment

    Removable anal plug attachment

    Removable vaginal plug attachment

    Patented-designed Vac-U-Lock plug

    Easy-on/Easy-off Vac-U powder

  • £150.00

    From the L’Amourose luxury toy collection comes the Paramour Pleasure Partners Set, a premium sex toy set designed for couples.


    The Paramour set contains a powerful vibrating bullet, and lots of ways to play. The 3 silicone cradles transform the vibe into 4 different sex toys in a quality, seamless design. Made to enhance pleasure for both of you, all the toys are 100% waterproof and rechargeable, in smooth body-safe silicone.



    PARAMOUR Vibration Bullet & Charger


    This powerful vibrating bullet has 5 vibration modes and 12 speeds to play with. Use alone or with one of the included silicone cradles for plenty of ways to play. The vibe comes with a touch-pad remote control that doubles up as a charger.



    MAE Bullet Silicone Cradle  


    This smooth silicone cradle has a long tail to transform the Paramour Bullet into a love egg, or simply use as a bullet for clit stimulation or all-over massage.



    CLARK Cock Ring Silicone Cradle


    Slip the bullet into CLARK to transform it into a powerful vibrating cock ring that’s pleasurable for him and her.



    LANA Partner Vibe Silicone Cradle 


    LANA is a clever cradle that allows you to harness the power of the vibrations during sex. Simply insert the slim finger, invite your partner to join you and let the bullet rest between you for powerfully pleasurable sensations.



    What’s in the box


    PARAMOUR vibrating bullet and remote control

    MAE silicone cradle

    CLARK silicone cock ring cradle

    LANA silicone internal cradle 


    Luxury gift box

    Velvet carrying pouch

    User manual

    Authenticity card

  • £140.00

    The luxurious and innovative L’Amourose DENIA is designed with clever dual motors to intensely stimulate your erogenous zones...


    The DENIA has a super-smooth, ergonomic shaft designed for amazing comfort and pleasure. It uses Flex and Shift Technology, which means the flexible neck finds just the right position. The vibe uses 2 motors – one in the shaft, and one in the external arm is perfect for targeting the vibrations to your clit. The result? Mind-blowing dual stimulation.



    What’s in the box


    DENIA Intimate Massager

    Magnetic charging dock

    Wall charger

    Luxury gift box

    Luxury storage pouch



    In a gorgeous, sleek design, the DENIA is diamond cut for easy handling, and comes in smooth body-safe silicone. It’s also rechargeable and totally waterproof, so you can take it in the bath.

  • Planning a naughty weekend away? Take this set with you. It contains 3 popular products that are perfect for spicing things up for both of you...


    6 Inch Dildo

    For satisfying internal pleasure, this smooth and flexible dong has a tapered tip and realistic shape.


    Excite Vibrating Cock Ring

    Petite but powerful, this cock ring takes sex to the next level. It has a stretchy ring that keeps him harder for longer, with an attached buzzing bullet to directly target her clit.


    Strip Bare

    This smooth water-based lube is fragrance and colour free, making it ideal for sensitive skin. It’s never sticky or greasy, and is safe for use with toys and condoms. 

  • This beautifully buzzy set contains everything you need to enjoy a girl’s night in. Perfect for adding something new to your naughty drawer – or trying your first toy.


    Strip Bare Lube

    This silky smooth lube is fragrance free and gentle on the skin, making it ideal for sensitive skin. It’s totally safe for use with condoms and sex toys.


    Remote Control Gyration Love Egg

    This powerful little love egg comes with a remote control to flick through the multispeed vibrations under your heart’s content. Use internally or as a clit stimulator.


    Sleek Five Inch Soft Touch Vibrator

    This sleek, versatile vibrator feels incredible against your skin, with a twist base whizzing through powerful multispeed vibrations. 

  • Have a naughty night in with this satisfying sex toy set, containing 3 popular toys perfect for couples or solo play...



    Clear Stretchy Cock Ring

    This simple, stretchy cock ring works by helping him stay harder for longer, delaying orgasm and improving sex for both of you...


    Clit Tickler Rocket Vibrator

    Giving you 4 toys in 1, the Clit Tickler has a single powerful vibration speed and 4 interchangeable heads for multiple sensations.


    Finger Vibe

    Simple and discreet, this little vibe fits over your finger and is lots of fun to using during sex...

  • For curious couples interested in trying toys, this great value set is the perfect place to start. It includes 3 beginner's toys to take your sex life to the next level.



    Finger vibrator

    Small, discreet and simple to use, with a soft textured surface that feels incredible on her clit.


    Sleek 5 Inch Soft Touch Vibrator

    Smooth to the touch with multiple speeds controlled with a twist base.


    Vibrating Masturbation Sleeve

    Designed to enhance sex for both of you, with a snug, stretchy cock sleeve and vibrating bullet extension to give you both out-of-this-world orgasms... 

  • £30.00 was £35.00
    3 for 2

    Explore something new with this amazing value couple’s sex toy set. If you and your partner fancy adding something new to your sex life, this couple’s set is the perfect way to start. It comes with a fabulous selection of bestselling sex toys that are simple, effective and lots of fun.


    3 for 2 Cheap Thrills


    The set contains:


    - The classic Shaft Vibe has a hard, smooth surface to more powerfully transmit the multispeed vibrations, with a simple twist base to control the speed.


    - For added sensations, the Vibe Tickler is a super stretchy sleeve covered in stimulating bumps and ridges. Simply slide it over the Shaft Vibe for all new sensations, both internally and externally.


    - The Solid Dong comes in firm, smooth silicone with a ridged shaft and a little flexibility that’s ideal for vaginal or anal play.


    - For him, the Cock Ring is a very stretchy, silicone ring designed to keep him harder for longer, delaying orgasm and making sex better for both of you. It also features pleasurable ridges to stimulate her clit.


    - Jiggle Balls help tone your pelvic floor, and when worn regularly can improve tightness for better control and better orgasms. They come with a silicone finger loop for easy removal.


    - If you’re curious about anal, the set includes some toys for that, too. Thai Beads are the perfect starter anal toy, as they’re super smooth and bendy, and the beads start very small before increasing in size.


    - The Butt Plug can be used by her or him, and features a secure flared base and tapered tip for comfort. In body-safe, easy to clean silicone, it’s perfect for anal newbies.

  • £15.00 was £20.00
    3 for 2

    This perfectly proportioned dong is must-have addition to your collection.

    Big but flexible, the Pearlised Dildo is an incredibly satisfying toy for internal play. The smooth shaft is over 6 inches in length with a realistic rounded tip, while the gorgeous pearlised purple finish sets it apart from any other dong.


    3 for 2 Cheap Thrills

  • £40.00

    Curious about prostate massage, but don't know where to start? This slimline vibrating massager is an amazing choice for beginners.


    O-Boy's smooth, petite shaft is designed to be comfortable, pleasurable and easy to insert. Curved for a precise fit, the bulb at the base helps the massager stay in place, meaning you can enjoy hands-free play as it launches you into a new level of orgasm...


    While the shaft directly targets your prostate, the wide base transmits powerful vibrations to your perineum for extra stimulation. O-Boy has 7 different vibration functions to play with, controlled with a simple push-button. The super-soft silicone is waterproof, body-safe and easy to clean.

  • £16.00

    This new and improved vibrating cock ring is designed to take sex to brand new heights...


    This bestselling vibrating cock ring works by making him harder for longer, resulting in better sex and better orgasms for both of you. The ring comes in super-stretchy silicone that fits most men comfortably, with twin vibrating bullets for a bit of buzz power. One bullet is positioned to target her clit during sex, and the other one massages his balls for sensational simultaneous orgasms.