Sex Toys New Arrivals

If you're looking for or all the latest sex toys to hit the Ann Summers site, then look no further. Here you'll find the latest adults toys for men, women and couples, including the most recently added dildos, cock rings and vibrators. And with brand new and exciting sex toys added frequently, you'll always find new ways to heighten your pleasure.

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  • There’s a reason silicone is the most popular material for sex toys. It’s soft and smooth to the touch and warms to your body’s temperature, and is also skin-safe and easy to keep clean. This Silicone Sex Toy Set includes 3 of our silicone heroes.


    Silicone Gel

    A high performance, silicone-based lube that’s ultra long lasting with a luxurious silky feel.


    Silicone Vibrating Cock Ring

    Designed for couples to prolong sex and enhance orgasms, with a textured vibrating extension that stimulates her clit.


    Rampant Rabbit – The Silicone One

    Contains our ever-popular rotating metal beads now encased in soft pink silicone, with flexible Rabbit ears designed to stimulate you internally and externally at the same time for incredible blended orgasms...

  • Planning a naughty weekend away? Take this set with you. It contains 3 popular products that are perfect for spicing things up for both of you...


    6 Inch Dildo

    For satisfying internal pleasure, this smooth and flexible dong has a tapered tip and realistic shape.


    Excite Vibrating Cock Ring

    Petite but powerful, this cock ring takes sex to the next level. It has a stretchy ring that keeps him harder for longer, with an attached buzzing bullet to directly target her clit.


    Strip Bare

    This smooth water-based lube is fragrance and colour free, making it ideal for sensitive skin. It’s never sticky or greasy, and is safe for use with toys and condoms. 

  • This beautifully buzzy set contains everything you need to enjoy a girl’s night in. Perfect for adding something new to your naughty drawer – or trying your first toy.


    Strip Bare Lube

    This silky smooth lube is fragrance free and gentle on the skin, making it ideal for sensitive skin. It’s totally safe for use with condoms and sex toys.


    Remote Control Gyration Love Egg

    This powerful little love egg comes with a remote control to flick through the multispeed vibrations under your heart’s content. Use internally or as a clit stimulator.


    Sleek Five Inch Soft Touch Vibrator

    This sleek, versatile vibrator feels incredible against your skin, with a twist base whizzing through powerful multispeed vibrations. 

  • This Anal Starter Sex is the perfect for anal beginners, with 3 essential products for the most pleasurable and comfortable introduction to anal possible...


    Booty Relax

    Our bestselling anal lube developed specifically for anal use with cooling, relaxing ingredients.


    Vibrating Anal Beads

    Ideal for beginners, with slim and pleasurable beads that increase in size, with 8 vibration speeds control with a handy remote.


    Vibrating Butt Plug

    Smooth and flexible, this petite but powerful butt plug has a secure flared base and single-speed vibration for incredible anal stimulation... 

  • For curious couples interested in trying toys, this great value set is the perfect place to start. It includes 3 beginner's toys to take your sex life to the next level.



    Finger vibrator

    Small, discreet and simple to use, with a soft textured surface that feels incredible on her clit.


    Sleek 5 Inch Soft Touch Vibrator

    Smooth to the touch with multiple speeds controlled with a twist base.


    Vibrating Masturbation Sleeve

    Designed to enhance sex for both of you, with a snug, stretchy cock sleeve and vibrating bullet extension to give you both out-of-this-world orgasms... 

  • £30.00 was £35.00
    3 for 2

    Explore something new with this amazing value couple’s sex toy set. If you and your partner fancy adding something new to your sex life, this couple’s set is the perfect way to start. It comes with a fabulous selection of bestselling sex toys that are simple, effective and lots of fun.


    3 for 2 Cheap Thrills


    The set contains:


    - The classic Shaft Vibe has a hard, smooth surface to more powerfully transmit the multispeed vibrations, with a simple twist base to control the speed.


    - For added sensations, the Vibe Tickler is a super stretchy sleeve covered in stimulating bumps and ridges. Simply slide it over the Shaft Vibe for all new sensations, both internally and externally.


    - The Solid Dong comes in firm, smooth silicone with a ridged shaft and a little flexibility that’s ideal for vaginal or anal play.


    - For him, the Cock Ring is a very stretchy, silicone ring designed to keep him harder for longer, delaying orgasm and making sex better for both of you. It also features pleasurable ridges to stimulate her clit.


    - Jiggle Balls help tone your pelvic floor, and when worn regularly can improve tightness for better control and better orgasms. They come with a silicone finger loop for easy removal.


    - If you’re curious about anal, the set includes some toys for that, too. Thai Beads are the perfect starter anal toy, as they’re super smooth and bendy, and the beads start very small before increasing in size.


    - The Butt Plug can be used by her or him, and features a secure flared base and tapered tip for comfort. In body-safe, easy to clean silicone, it’s perfect for anal newbies.

  • Have a naughty night in with this satisfying sex toy set, containing 3 popular toys perfect for couples or solo play...



    Clear Stretchy Cock Ring

    This simple, stretchy cock ring works by helping him stay harder for longer, delaying orgasm and improving sex for both of you...


    Clit Tickler Rocket Vibrator

    Giving you 4 toys in 1, the Clit Tickler has a single powerful vibration speed and 4 interchangeable heads for multiple sensations.


    Finger Vibe

    Simple and discreet, this little vibe fits over your finger and is lots of fun to using during sex...

  • £15.00 was £20.00
    3 for 2

    This perfectly proportioned dong is must-have addition to your collection.

    Big but flexible, the Pearlised Dildo is an incredibly satisfying toy for internal play. The smooth shaft is over 6 inches in length with a realistic rounded tip, while the gorgeous pearlised purple finish sets it apart from any other dong.


    3 for 2 Cheap Thrills

  • £32.00

    Just when you thought Mr Dick couldn’t get even better, he now feels even more realistic...


    The new and improved Mr Dick still looks and feels just like the real thing, and now comes in an even more realistic, skin-soft material. The thick, weighty shaft features ridges and veins that create incredible sensations when moved around, or in and out during use.


    In terms of size, Mr Dick is big, thick and very fulfilling, giving you total satisfaction every time you use it. There's also a super strong suction cup on the base so you can fix it to any flat surface like a table, chair or wall - making it perfect for hands-free play! Use with plenty of lubrication.

  • £40.00

    Curious about prostate massage, but don't know where to start? This slimline vibrating massager is an amazing choice for beginners.


    O-Boy's smooth, petite shaft is designed to be comfortable, pleasurable and easy to insert. Curved for a precise fit, the bulb at the base helps the massager stay in place, meaning you can enjoy hands-free play as it launches you into a new level of orgasm...


    While the shaft directly targets your prostate, the wide base transmits powerful vibrations to your perineum for extra stimulation. O-Boy has 7 different vibration functions to play with, controlled with a simple push-button. The super-soft silicone is waterproof, body-safe and easy to clean.

  • £7.00 was £12.00
    3 for 2

    This vibrating egg is a clever little multi-tasker for couples or solo play... 

    The Gyration Egg has multispeed vibration controlled with a remote control, which you can keep all to yourself or hand to your partner.  Use it internally or as a clit stim during sex or foreplay for new sensations. The speeds are super easy to control, so you can just lie back and enjoy...


    3 for 2 Cheap Thrills

  • £40.00
    This big, realistic vibrator delivers 10 powerful vibration speeds using a remote control.


    The Vibrating Realistic 8” Cock is designed to look and feel like the real thing, in soft-touch rubber with a realistic shape complete with veins and ridges for extra stimulation. The vibrator has 10 different vibration functions to play with, which reach their peak at the tip for G-spot stimulation.


    The vibrator has a big, thick and satisfying shaft, with a strong suction cup that lets you play with it exactly how you like. The vibrations are easily controlled using a simple remote control, which lets you switch it on/off and navigate the functions separately.