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Sex Toys New Arrivals

If you're looking for or all the latest sex toys to hit the Ann Summers site, then look no further. Here you'll find the latest adults toys for men, women and couples, including the most recently added dildos, cock rings and vibrators. And with brand new and exciting sex toys added frequently, you'll always find new ways to heighten your pleasure. We’re always upping our game so try out our new sex toys and find out exactly what’s good.

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178 Results
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  • £35.00
    20% off at Checkout

    These Touché balls will bring you to ecstasy. Wherever you are, pleasure vibrations run through your body. The only thing you need to do is to use them vaginally. This 100% silicone toy adapts to your body temperature super-fast. Your body movements will provide you with a never-ending massage for your own enjoyment. This will also keep your PC muscle fit, which will provide even more pleasure during sex. Many combinations are possible; you may use 1 or 2 light or heavy balls. Plenty of choice for extra pleasure.


    -Waterproof for shower pleasure.
    -Ergonomic design for effortless insertion.
    -100% silicone, adapting to your body temperature fast.
    -Possible combinations: Single ball: 30g, 40g, Duo balls: 60g (30+30), 70g (30+40), 80g (40+40). The sizes of one ball is 4 bt 3,3 cm +/- .

  • Placeholder Image
    Wear during sex
    ★★★★★ ★★★★★ 4.8 (9)
    20% off at Checkout

    Elevate and ignite your sex life with Fusion. A ground-breaking sex toy for couples designed to be used during sex for intense stimulation for him and for her. Wear during sex and come together like never before.


    Ann Summers has joined forces with WeVibe to bring you Fusion, the ultimate couples toy which combines best-selling shape and power. The soft C shape design is comfortably worn during sex and intensely targets both the G-Spot and clit for powerful, dual stimulation.


    The round end is inserted to send mind blowing vibrations to the G-spot and his shaft, while the rabbit ears maintain contact with the clit for intense stimulation with every thrust. Fusion is remote controlled and packed with 2 speed settings and 5 pulses for you to flick through during sex and find your vibe. Use with lube and come together again and again...Fusion is guaranteed to set your sex on fire.



    - Fusion stays in place during sex to deliver mind blowing vibrations to both of you.

    - Specially designed to target the G-Spot and clitoris for powerful, dual stimulation.

    - Intense sensations for him.

    - Helps to achieve climax together.

    - Powered by Climax Technology, our strongest ever vibration.

    - Remote control

    - 7 functions 2 speeds, 5 pulses

    - USB rechargeable

    - Use time: 40-50 minutes

    - New and exclusive to Ann Summers and backed by WeVibe



  • £4.00
    20% off at Checkout

    A set of three cock rings with nodules on for increased internal and external stimulation.
    These simple yet versatile Loving Joy rings can help him stay hard longer and make his penis even more sensitive to experience maximum sensation during solo or coupled play and give the performance of his lifetime.
    Wear individually or tailor your own custom pleasure by wearing not only around the shaft but also around the balls for unexpected fun and excitement.

    Features:Material: Rubber
    Each pack contains 3 different sized rings
    Nodules for additional stimulation
    Perfect for couples or solo play

  • £12.00
    20% off at Checkout

    This soft jelly masturbator has been designed to give you a completely unique experience. The inner tube is layered with smooth sensual pearls that will give you a feeling like non-other. 

    Material: PVC
    Ribbed internal texture
    Internal pearls for additional stimulation

  • £15.00
    20% off at Checkout

    Watch his penis grow strong and powerful with this vacuum cylinder cock pump. Simply insert penis into the vacuum cylinder through the soft cuff that seals it off. Press the cylinder firmly to your body and pump away with the handy pump ball. The blood flow makes your penis grow and grow, becoming stiff and ready for action. Used regularly it can make your penis grow thicker and bigger permanently. So get pumping. 

  • £18.00
    20% off at Checkout

    The Loving Joy Real Feel Body Stroker is made from a velvety soft realistic material that feels just like the real thing! Feel the velvety-soft depths of this realistic stroker as the textured ribbing provides added stimulation like never before.

    Material: TPE
    Life-like feel
    Ribbed internal texture
    Size: 4.5 x 2 Inches

  • £60.00
    20% off at Checkout

    VIVE is a new phenomenon in the world of luxury adult pleasure products. The Aki has a unique design, which makes it a feast for the eyes and its idiosyncratic shape will get you into ecstatic atmospheres. The 10 different vibration patterns are coming from a new rechargeable and unique, innovative technology making it unbelievably strong. This vibrating plug is created with waterproof, high-grade and anti-dust silicone. With the Aki you will feel absolutely special!

    - Rechargeable: Yes
    - Waterproof: Yes
    - Material: Anti-dust silicone
    - Button control: Yes
    - Measurements: 175 x 48 mm
    - Climax Function: Yes
    - Working Time: 50 min
    - Product Weight: 128 g
    - Speed Modes: 10
    - Charging time: 130 min
    - Rotations Per Minute: 6500
    - Noise Level: 60db

  • £35.00
    20% off at Checkout

    Are you looking for just a couple of inches more in the most comfortable way possible? Then this is exactly what you need! The sleeve is designed to extend your penis by 35 mm. The sleeve is shaped to give optimal stimulation and because of the ball strap it will stay in place. Even your best moves won't make it come off! It's created from the best quality soft TPE.

  • £35.00
    20% off at Checkout

    Attach a vibrating or non-vibrating dong to this harness to penetrate deeply into your partners body. The harness is provided with two insertable rings, for every dong up to Ø 58 mm. The straps are elastic and make sure the attached cock will stay in place. The material is very soft on the inside and very comfortable to wear. Because of its great products RealRock is a must have for every cock lover all over the world.

  • £8.00
    20% off at Checkout

    The perfect cockring for a longlasting erection!

    - Quick Release
    - Phthalate Free
    - Waterproof
    - Fits Any Size

  • £50.00
    20% off at Checkout

    Rude-Boy is your key to thrilling hand-free prostate and perineum massage. Feel dual-action sensations flow through its smooth silicone design.

    Its flexible shaft makes insertion simpler, and smooth shaft reaches your prostate. It is designed for you to sit and rock yourself to incredible prostate assisted orgasms. Simply insert the massager, lean back and move your body in a satisfying motion to control the pressure on your prostate. This lets you play hands-free, and make more of your intimate moments with a partner.

    You have 3 speeds and 4 pulsations to wow your desires, all at the push of a single button. It is 100% waterproof so you can take your thrills to the bath or shower.

    For an erotic experience that puts you in control and combines your favourite pleasures, choose the Rocks-Off Rude Boy.

    Dual action prostate and perineum massage
    Hands-free design
    3 speeds and 4 pulsations
    100% waterproof and fully submersible
    Made of body-safe silicone

  • £11.00
    20% off at Checkout

    Cuff it and stuff it. The Penis Cuff has been designed to stimulate, support and maintain an erection for longer, more satisfying sex. Slip on the stretchy cuff and you’ll both reap the rewards.