30% off selected lingerie + an extra 20% off THIS WEEKEND ONLY!


Sex Toys Bestsellers

If you're looking for the best sex toys around, then you're in the right place. Ann Summers is proud to offer you the most popular adult toys for men and women, including all the latest sex toys that are creating a buzz. So if you're looking to experience the finest sexual pleasure and best adult toys, you'll find everything you need right here.

24 Results
24 Results
Refine by
  • £25.00 was £50.00

    This is The Pearl One, a luxe rotating rabbit with brand new pearl bead technology...


    The Rampant Rabbit is 25 years old, and to celebrate, we’ve brought you a stunning 21st century update of the original, bestselling Rampant Rabbit.


    In gorgeous pink and rose gold, the rotating shaft massages unique pearl beads against your G-spot for unstoppable waves of pleasure, while long, soft rabbit ears stimulate your clit for mind-blowing blended orgasms.



    Key features


    - Rippling pearl beads

    - Beautiful pink and rose gold design

    - Simple, user-friendly buttons

    - Waterproof

    - Quiet yet powerful 

    - Silky-soft and body-safe silicone 



    The clever motors give you multiple powerful yet quiet vibrations to play with, with 10 settings in the ears and 3 rotation speeds in the shaft. You can even switch the direction of the rotations at the touch of a button!

  • £10.00 was £20.00
    20% Off Applied at Checkout

    Get hours of solo satisfaction with our Rose Gold Mini Vibrator...


    This mini marvel is a perfect choice for first-timers and powerful enough for vibe pros, in gorgeous rose gold and pink. The smooth ergonomic design fits easily in your hand and curves against your body to hit just the right spot, with 10 amazingly powerful settings to play with.



    Key features


    - Ergonomic rose gold design

    - Waterproof

    - 10 vibration settings

    - Portable

    - Ideal for use during sex and foreplay

    - Easy to use

  • £37.00
    20% Off Applied at Checkout

    Turn your man into a walking, talking Rampant Rabbit with our Rampant Rabbit Cock Ring!


    This new and improved cock ring is now even stretchier, with softer and more flexible ears for the same pleasurable flutter as our original Rabbits. Using lube, simple slide the ring to the base of his shaft and position the ears to stimulate your clit, and let the powerful vibrations pulse you both into a mind-blowing climax...



    Key features


    - Stretchy ring

    - Soft, flexible vibrating rabbit ears

    - Rechargeable – with USB charger

    - Waterproof

    - 7 powerful vibrating settings

    - Travel friendly 



    Since The Cock Ring is now rechargeable, you get stronger vibrations, a quieter motor and no more hunting for batteries! It's also even easier to use, with a user-friendly button and USB charger for simple, discreet charging. 

  • £27.00
    20% Off Applied at Checkout

    This is The Rampant Rabbit, an old classic back by popular demand!


    Some things never go out of fashion, and our classic Rampant Rabbit is one of them. A customer favourite, it has a slim shaft and rounded tip, with rotating metallic beads that massage your G-spot while the jelly-like rabbit ears target your clit.



    Key features


    - Petite rabbit with a slim shaft

    - 7 vibration settings

    - The shaft pulses while the ears vibrate against your clitoris

    - Firm, nonflexible shaft

    - Simple button interface

    - Ideal for beginners



    With an easy to use control panel, this Rampant Rabbit lets you control the rotation direction, rotation speed and rabbit ears separately, so you can figure out the fastest route to your best ever orgasm. Try it with plenty of lube, like our Liquid Satin. 

  • £30.00
    20% Off Applied at Checkout

    Explore something new with this amazing value couple’s sex toy set. If you and your partner fancy adding something new to your sex life, this couple’s set is the perfect way to start. It comes with a fabulous selection of bestselling sex toys that are simple, effective and lots of fun.


    The set contains:


    - The classic Shaft Vibe has a hard, smooth surface to more powerfully transmit the multispeed vibrations, with a simple twist base to control the speed.


    - For added sensations, the Vibe Tickler is a super stretchy sleeve covered in stimulating bumps and ridges. Simply slide it over the Shaft Vibe for all new sensations, both internally and externally.


    - The Solid Dong comes in firm, smooth silicone with a ridged shaft and a little flexibility that’s ideal for vaginal or anal play.


    - For him, the Cock Ring is a very stretchy, silicone ring designed to keep him harder for longer, delaying orgasm and making sex better for both of you. It also features pleasurable ridges to stimulate her clit.


    - Jiggle Balls help tone your pelvic floor, and when worn regularly can improve tightness for better control and better orgasms. They come with a silicone finger loop for easy removal.


    - If you’re curious about anal, the set includes some toys for that, too. Thai Beads are the perfect starter anal toy, as they’re super smooth and bendy, and the beads start very small before increasing in size.


    - The Butt Plug can be used by her or him, and features a secure flared base and tapered tip for comfort. In body-safe, easy to clean silicone, it’s perfect for anal newbies.

  • £28.00 was £40.00
    20% Off Applied at Checkout

    Think you’ve had an orgasm before? Think again. We’ve teamed up with gynaecological experts to develop the ULTIMATE clitoral stimulator...


    The Ultimate O’s unique design stimulates your whole outer clitoral area at the same time. Where most vibes only target a small area, The Ultimate O’s ‘prongs’ fully surround the clitoral hood, while the middle 'finger' targets the exposed clitoris for a whole new level of stimulation...



    Key features


    - Unique design that fully surrounds your clitoris

    - Extremely powerful vibration settings

    - Each settings has its own LED colour

    - Easy-to-use single button

    - Rechargeable



    Made from beautifully smooth premium silicone, the vibe has a simple yet effective design with a single button to control the multiple settings. Each setting has its own LED light, making it easy to find your favourite – even in the dark.

  • £70.00
    20% Off Applied at Checkout



    The Moregasm One is a Rabbit like no other... prepare for the most intense orgasm of your life – guaranteed. 


    Our most technologically advanced Rabbit yet, The Moregasm One's smooth curved shaft is designed to target your G-spot with earth-shattering impact. The signature Rabbit ears target the vibrations straight to your clit, with 3 tantalising pulse settings and 3 intense vibration speeds to play with.


    The Moregasm One comes in luxuriously soft silicone that warms to your body temperature. It’s fully waterproof, easy to use and rechargeable, and comes complete with a USB charger.




    What is Climax Technology?


    Moregasm uses Climax Technology developed exclusively by Ann Summers’ experts. A brand new kind of motor, the technology works by sending powerful, low-frequency waves of vibrations deep into your body. The vibrations travel further to reach over 15,000 nerve endings – TWICE as many as any other vibe on the market – triggering your most powerful, intense climax ever...






    Top tips


    • Use Liquid Satin Lube with your Rabbit for a truly mind blowing experience.

    • When you’re close to climax, change vibration settings to prolong and intensify your orgasm.

    • Playing together? Use your Rabbit as a massager during foreplay to stimulate each other, before getting down to business.





    We’re so confident that your Moregasm toy will give you your best orgasm ever, that we’ve put our money where our mouth is - we’ll give you a full refund if you’re not deeply satisfied.


    You’ve got nothing to lose but a whole lot of Moregasm to gain...

  • £45.00
    20% Off Applied at Checkout

    This is The Rotating One, a sensational Rampant Rabbit that moves like no other!


    Powerful, smooth and flexible, this vibrator promises to satisfy. The metal beads in the shaft rotate in every direction, with multispeed vibrations in the shaft AND ears for incredible dual stimulation.


    Key features 


    - Waterproof

    - Pleasurable rotating metal beads

    - Easy to use buttons

    - Soft and flexible material  

    - 7 rotation functions in the shaft

    - 7 vibration functions in the ears


    With multiple vibration settings and an easy-to-use control panel, finding your most orgasmic setting is simple. The Rotating One is even waterproof, so you can take it in the bath with you! We recommend using plenty of lube for even better pleasure.

    Requires 3x AA batteries (not included)

  • £32.00
    20% Off Applied at Checkout

    Find the way to their heart. 5 vibrations, 3 speeds and 2 pulse settings this vibe is powerful but oh so cute. Fall madly in lust with  soft silicone that warms to your body temperature. Perfect for foreplay or intense, solo satisfaction, if all you need is love, the Love Heart has all you need.

  • £90.00
    20% Off Applied at Checkout

    The incredible Doxy Wand Massager offers 30% more power than the legendary Hitachi Magic Wand...


    The Doxy Wand Massager features a sleek, ergonomic body and soft cushioned head. It transports 10 vibration speeds that can be used all over the body to let tension melt away, or use for orgasmic clitoral stimulation during foreplay, sex or solo play.



    Key features


    - 10 very powerful vibration speeds

    - Simple, user-friendly buttons

    - Soft cushioned head

    - Suitable for all-over massage or clit stimulation

    - Mains powered (3 metre cable)



    The Doxy is incredibly easy to use, with a separate on/off button and buttons to control the vibration speed. The wand is mains powered, which creates greater power than battery-operated toys, and comes with has a 3 metre cable.

  • £50.00
    20% Off Applied at Checkout

    This is The Metal One, our innovative new rabbit that combines metal and silicone for unique dual sensations...


    This stylish little Rabbit is sculpted to be slimline, but don’t let the size fool you – it packs a real punch! The shaft is contoured for amazing internal sensations, with a softly curved tip to massage your G-spot, while the silicone ears stimulate your clit for sensational orgasms.



    Key features


    - Petite rabbit with slimline shaft

    - Waterproof

    - 10 powerful vibration settings

    - Firm, nonflexible aluminium shaft

    - Can be warmed or cooled in water for new sensations



    The Metal One has a beautiful ergonomic design, in body-safe silicone and aluminium. It’s totally waterproof for bath time fun, and very easy to keep clean – we recommend our handy Buzz Fresh Wipes. 

  • £99.00
    20% Off Applied at Checkout

    Relieve tension all over your body with this incredible cordless body massager from LELO...


    Crafted from silky smooth silicone, the LELO Smart Wand feels amazing against your skin. With a soft and seamless head, this powerful massager will ease tension and relax muscles all over your body, as well as being a powerfully pleasurable clit stimulator.



    Key features


    - Cordless

    - Very powerful vibrations

    - 8 different massage patterns

    - Waterproof

    - Rechargeable



    The Smart Wand offers 8 massage patterns and uses innovative SenseTouch technology, which means the vibrations build and strengthen on contact with skin – so it feels just like a real massage! Plus, because it’s fully waterproof, you can take it in the bath or shower, too.