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Sex Toy Trends


Our sex toy buyer Lizzie Field has picked the top sex toys set to make waves in 2015.

With innovative technology, beautiful design and the most premium materials, a new generation of sex toys is dominating the market. Share the vibe using smartphone apps, chuck out your batteries and look forward to new and exciting additions to your sex life.

Rampant Rabbit- The Mighty One

Rechargeable sex toys are becoming increasingly popular, with many now coming with USB chargers. No batteries, no adapters, no fuss - just longer lasting pleasure when you want it. That's why the Mighty One is the first Rampant Rabbit to be USB rechargeable!

The Mighty One is our newest Rampant Rabbit, and we think it's our best yet. Developed with your feedback in mind, the Mighty One is ultra-powerful and easily controlled with accelerator buttons. The premium silicone coating makes it super quiet, and the Rabbit ears are uniquely fused into a heart shape for powerful targeted clit stimulation.

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The Heart Massager

When it comes to sex toys, couples are getting in on the act. Lots of you are looking for versatile massagers to enjoy during foreplay, in what is expected to be a huge trend for 2015. These couple's toys are following on from massage wands, putting all the power in the palm of your hand.

In soft, supple silicone, the Heart Massager makes erotic massage easy and even more pleasurable, letting you explore each other's bodies or use directly on your clit. It has 7 powerful functions to explore using a simple push-button control. It's also fully waterproof and USB rechargeable.

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Love Heart

More toys than ever are rechargeable, and with it comes greater power. No more dealing with depleting batteries and an unsatisfying, dwindling buzz - the rechargeable generation is power crazy.

The Love Heart is our brand new, super-powerful vibrator. The big sister to the Sweetheart - famously designed and developed by Ann Summers' own customers - the Love Heart is designed for internal pleasure as well as clitoral stimulation, with firm spiral ridges along the premium silicone shaft. There are 7 ultra-powerful functions to play with, and naturally, it comes complete with a USB charger.

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Doxy Wand

Massage wands are a classic sex toy. The infamous 'neck massager' has occupied many bedside drawers, making them one of the most popular and recognizable vibrators on the market – and the new kids on the block have had a serious upgrade.

The Doxy Wand is a new British-made massager with a staggering 30% more power than the legendary Hiatchi. Growing in popularity over the past few months, 2015 is set to be a big year for the Doxy. Sleek, premium and ergonomic, the wand has 10 seriously powerful speeds and a soft, cushioned head. Use all over the body to melt away tension or as a mind-blowing clit stim.

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Hot Octopuss Pulse

Sex toys are no longer just for women. Premium sex toys for men are experiencing a surge in popularity, which looks set to stay in 2015. Hot Octopuss is leading the way in male sex toy innovation, offering one of our favourite 'guybrators.'

The Hot Octopuss Pulse is a stimulator designed to be worn by him, as a mind-blowing masturbator with powerful vibrations and a bumpy texture that can also be enjoyed by her. The Pulse has soft, silicone wings and comes with a USB charger. 2015 will see the launch of the Pulse 2 and Pulse Duo, which will be adapted more towards couples play.

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Rose Gold Mini Vibrator

Sex toys aren't just performing better, they're looking prettier, too. You'll see more toys in fashion colours in 2015, after the launch of our hugely popular Rose Gold Mini Vibrator, in a beautiful rose gold and pink design.

The Rose Gold is a real mini-marvel, with 10 powerful functions in a smooth, hard surface. The vibe is designed to be cupped in your hand, letting you enjoy it during solo play or sex. You can even use it on your partner! Perfect for beginners and powerful enough for the pros, this gorgeous little toy is only going to get more popular.

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LELO's beautiful, design-led toys dominate the premium end of the sex toys market, and 2015 is set to see customers opting for investment toys. Expect further developments in technology, stunning design and quality materials as standard.

The LELO MONA Wave is a world first in mimicking realistic waves and surges for sensation G-spot massage. Launched exclusively at Ann Summers, the MONA Wave uses a 'come hither' movement for completely unique sensations. There are 10 different settings, a user-friendly control pad and lots of clever extras - the MONA remembers your last used settings and charges fully in 2 hours.

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Sister to the LELO MONA Wave, the INA Wave was the second LELO exclusive to launch at Ann Summers. Kick-starting what is sure to be an amazing year of sex toy development, the INA has an all important extra - clitoral stimulation.

The beautifully designed toy is designed to fit the female body's natural curves, with unique motions to massage you internally. There are 10 unique vibration and wave settings to play with, plus the all-important flexible clitoral stimulator. The clit stim works together with the motions of the tip for an earth-shattering blended orgasm that will change everything. Trust us.

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We Vibe 4+

Sex toys that use innovative app technology are set for a big year in 2015. They let couples be sexually connected while they're not physically together, giving you more control and inventing whole new ways to play.

We recently launched the incredible We Vibe 4+, a beautiful new couple's toy that seamlessly combines form and function. Designed to be worn during sex, the toy can be controlled by a smartphone app. The app lets you create custom vibration playlists with tailored duration and intensity. That means you and your partner can play - even if you're on different continents.

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2015 looks set be the year of innovation, with the sex toy market bringing you new and creative ways to maximize pleasure. We work hard to bring you the cutting edge in sex toy design, and next month, we're bringing you something new and oh-so-different.

The Womanizer is an utterly unique clitoral stimulator designed to pulse you into new realms of pleasure. It features a silicone suction nozzle that covers your clit, providing pinpoint suction and vibration for dizzying orgasms. Coming February 2015, the Womanizer comes in a beautiful pink rose design that's exclusive to Ann Summers. Naturally, it's USB rechargeable.

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Have you tried our top sex toys for 2015?

Tell us what you think by leaving a review on our product pages!