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Ann Summers in Cosmo - October 2013

Lingerie’s best-kept secret...


Senior lingerie buyer Sophie Harrison gives the lowdown on what goes into each new Ann Summers lingerie collection.

While it’s no secret that Ann Summers is a one stop shop for battery powered bedmates and saucy sexcessories, the UK’s most successful pleasure brand does have a secret up its sleeve: luxurious, sexy, affordable lingerie. Cosmo was given exclusive behind-the-scenes access to see how the new Ann Summers lingerie collection went from catwalk to underwear drawer - and to find out how much work goes into creating the perfect plunge.

Ann Summers - is that really you?

Straight from the ready-to-wear catwalk shows each season, Sophie and her team note every emerging trend to help design their next collections, shopping around the globe for the most sensual fabrics. "We like to push the boundaries with daring yet fashion forward pieces, creating lingerie that makes our customer feel like the sexiest woman in the world," says Sophie. What’s more, Ann Summers offers a friendly and approachable expert bra-fitting service in-store, providing you with a free and personalised experience to ensure you get a perfectly sexy fit.