Ann Summers Black Friday 2017

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So...what is Black Friday?

If you didn’t know by now, Black Friday is one of the biggest shopping days of the year. It’s absolute heaven for you if you’re an Ann Summers lover – you can get the sexiest lingerie and the most orgasmic toys at a fraction of the price. Now that’s retail therapy.

The tradition started in the US way back in 1932, but only made its way over here in 2013. Thankfully it’s here to stay.

It’s the perfect opportunity to treat yourself or snap up a kinky gift or five in time for Christmas. Give or receive – it’s up to you!

When is Black Friday?

In the States it’s the day after Thanksgiving. For us Brits it’s Friday 24 November 2017. So put a date in your calendar and wake up early if you want to get the best deals.

Why is it called Black Friday?

Back in the 50s, some people started phoning in sick the day after Thanksgiving and went shopping instead of going back to work. Businesses gave up trying to stop them and added another holiday to the three-day weekend. Shops soon caught on that this was a major spending day.

With major online Black Friday deals to be had, these days there’s no need to pull a sickie - shop from your desk on the sly. *Adds to basket*

Ann Summers’ top tips for Black Friday

1. Go window shopping

From the comfort of your own living room, of course. Make your very own wishlist of all your favourite products. Buzzin’ for that vibrator? Need that lingerie set? Add them to the wish list. That way you’ve got all your must-haves in one place.

2. Shop in your lingerie

Avoid the crowds and snag all the best Black Friday deals while still in your comfiest PJs or sexiest lingerie. Check back here on the big day for all the discounts.

3. Go in prepared

Want to brave the shops? Plan ahead and know where you’re going – Ann Summers first, of course – and have in mind a list of your faves. If you know you want a Rampant Rabbit this year, head for the bunny ears first.

4. Start early

The early girl gets the vibrator. A lie-in may sound tempting, but if you’re hoping to get your virtual hands on some bargains you’ll have to beat the crowds. Shopping in bed with a coffee sounds good to us.